Blast Radius, a UK customer experience consultancy, has conducted and publicized a customer experience audit of the top 28 (by traffic) online British retailers. What I like about their customer experience evaluation is that it includes the entire customer experience, not just the buying experience--but the entire end-to-end experience.
We used to run similar customer experience tests for online retailers in the U.S., until the results began to get fairly equal.
Here are the top 10:
The top ten:
- Amazon UK
- Dell EMEA
- Apple Computer UK
- Tesco/QVC UK [tied]
- Currys/Littlewoods [tied]
- John Lewis
- Hewlett-Packard/Marks and Spencer [tied]
You can download the entire Blast Radius Report on UK Online Shopping 2006.