Thanks to Doug Meacham in his "Next Up" blog for his mention of Outside Innovation Traditional vs. Open Innovation < Next Up.
Although he has just started reading the book, Doug was nice enough to say:
"Open innovation is one of the key trends in the world of business right now, and this book looks like a terrific guide to what it is and how to implement it in your company. This concept goes way beyond creating products that meet customer’s needs. Embracing the customer as a partner is a way to transform and elevate your brand. As competition increases and the ability to differentiate yourself decreases, are you asking your customers to help define your brand’s experience???"