My Photo


  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

Twitter Updates

    follow me on Twitter


      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
    AddThis Social Bookmark Button


    April 19, 2007


    TrackBack URL for this entry:

    Listed below are links to weblogs that reference WHAT’S BEYOND WEB 2.0 AND ENTERPRISE 2.0? BIZ 3.0!:

    » Web Tidbits - Biz 3.0, Internet Consolidation from the Web Chef's e-Bytes
    From Web 2.0 to Biz 3.0 Patricia Seybold, from the Patricia Seybold Group and author of Outside Innovation has an excellent post discussing Web 2.0 and what is to follow. She defines her vision of the next generation as Biz [Read More]

    » Zen and Web 2.0? Easier said thandone. from Green Tea Ice Cream
    Clifton Evans has an interesting article on Boxes and Arrows (Zen and the Art of IA) about viewing Web 2.0 interaction design from the perspective of Zen. Actually, that’s a little unfair - the meat of the article is an excellent review of Designin... [Read More]

    » Enterprise 2.0 vs. Biz 3.0 from FiberGeneration
    There is an ongoing discussion all over the Internet about the impact of the Web 2.0 technologies onto the internal mechanisms and behaviors of the enterprise. Of course, the tagline is Enterprise 2.0. To get the flavor, read those detailed [Read More]

    » The Big Biz 3.0 Picture from FiberGeneration
    Because everything * Web 2.0 For The Customer * is in there, here is Patricia Seybold' s Biz 3.0 again.There is no priority list, as every single 'principle' is as critical as the others. Keep in mind : customer relationships [Read More]


    Patty Seybold

    Thanks for this link to an interesting discussion re: extended enterprise combined with Software as a Service = Enterprise 3.0... That makes sense to me and and the discussion on that site has some interesting nuances about authorization and entitlements for third parties who are acting in "employee" or near-employee roles.

    My Biz 3.0 framework is less about technology enablement and more about shifting your corporate culture and business strategy to focus on customers' OUTCOMES...


    Just read Sramana Mitra’s blog on Enterprise 3.0,where she proposes that Enterprise 3.0 is a combination of SaaS and Extended Enterprise.
    She has also developed a compelling definition of Web 3.0. Please read this: Enterprise 3.0 =(SaaS + EE).

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Your comment could not be posted. Error type:
    Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.


    Post a comment

    Comments are moderated, and will not appear until the author has approved them.

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)

    Patricia Seybold Group Web Site

    RSS 2.0 Feeds
    PSGroup New Research
    Add the latest research to Google
    Add the latest research to My Yahoo!

    Your email address:

    Powered by FeedBlitz


    • Google Analytics for Blog
    Blog powered by Typepad