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  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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      Observations

      • LEAD USERS
        Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
      • LEAD CUSTOMERS
        I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
      • LEAD CUSTOMERS AND LEAD USERS
        We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
      • HOW DO YOU WIN IN INNOVATION?
        You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
      • CUSTOMER CO-DESIGN
        In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
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      « Who Will Use Google App Engine? | Main | Girl Scouts Team Up with FIRST »

      May 05, 2008

      Corporate Execs Learn from FIRST How to Inspire Young Inventors and to Harness Their Creativity

      In mid-April, we held our semi-annual Visionaries’ meeting in Atlanta where we witnessed the preliminary day of the FIRST robotics championship. Our goal was to wrap our minds around our next-gen customers and employees and to absorb some creative energy from these bright kids. But our visit exceeded my expectations. By spending time to understand the structure of the design of this very successful program to inspire kids to engage in science, technology, engineering, and math, I think we discovered some principles that could be transferred into our corporate environments to make innovation a more repeatable and systemic activity.

      Thunderchickens Competing in the Final Round

      Thunderchickens2

      Photo by Akill11, Flickr

      Team 217, “ThunderChickens” of Utica Community Schools from Sterling Heights, Michigan, maneuver their winning robot, which would eventually reign victorious as part of the 2008 FIRST Robotics Championship winning alliance.

      Some of the key take-aways:

      • Make sure that people are working on intellectually HARD problems.

      • Have them work in teams on the same problem.

      • Give them incentives to share and cooperate with other teams.

      • Build in real-world, real-time feedback and lots of iterations.

      Here’s a link to the full report and pictures from the event.

      A Team Controls Its Robot via Remote Control

      Team_868_from_carmel_indiana_4

      Photo by Akill11, Flickr

      Team 868’s robot from Carmel High School in Indiana in the midst of the challenge. The robot is successfully herding a 40 inch. ball around the track. Its next feat will be to lift the ball 6 feet in the air and throw it over the overpass and then collect it again.

      There are several points that I didn’t mention in the write-up. One aspect that may not have come across is the amount of value that kids and their parents receive from participating in the FIRST programs. For example, there were over $10 million worth of college scholarships available to FIRST participants in 2008. The kids who engage in this program are highly valued by universities and employers!

      Fire-Breathing Rubber Duckies’ FLL Team

      Firebreathing_rubber_duckies

      Photo by Jonathan Clark

      This was one of our favorite FIRST LEGO League teams—called the Fire-Breathing Rubber Duckies; it was one of many girls’ robotics’ teams competing this year.

      Another theme is the increased involvement of girls and young women in the program. Every year, the ratio gets better. Last year, when I attended, there were several mixed gender teams and only a couple of all girl teams. This year, there were more all girl teams and more mixed gender teams. The younger the teams, the more young women there were. That’s mostly because FIRST has been making a conscious effort to engage young women. I was most impressed by the participation of one all-women’s team of young Muslim women who wore their head scarves but otherwise were indistinguishable from the rest of the smart young people who were competing, cooperating, and marketing themselves.

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