slowing economy is an ideal time to be focusing on your next generation
products, services, business processes, and business models. Yet most
organizations are so busy trying to cut costs and to convince
cash-strapped customers to buy that they neglect to feed their
innovation engine during tough times.
Here’s my top-five list of low-cost approaches to get the “outside innovation” creative juices rolling and to ensure that you take rapid action on the best ideas and opportunities:
1. Add a Customer-Led Innovation Track to Your Planned Customer Conferences and Users’ Group Meetings. Inject a customer co-design track into each of your planned conferences this year. Instead of providing your own experts’ content, have your customers nominate the areas in which they’d like to see improvements and/or breakthroughs. Make sure you include at least four categories of co-design opportunities:
• New solutions to difficult problems that customers need
• Enhancements to existing products or services
• New business models
• Redesigned business processes that make it easier for them to get things done in interacting with your firm and/or your channel partners
Run these sessions as true customer co-design events: partner passionate, insightful customers with your subject matter experts. Screen and interview customers who want to participate ahead of time to ensure they’ll have great ideas. Co-design, don’t just talk. Make sure to include planned follow up: within 24 hours, one month and 90 days at a minimum. For information on how we can help you with your customer co-design.