Smart Customization and Customer Co-Creation in Action
“I was sitting in a bookstore in the children’s book section with my kids, and I realized that all kids’ books are written and illustrated by adults,” said Sharon Kan.
Sharon is the CEO and co-founder of Lexington, MA-based Tikatok. She described her company at the MIT Smart Customization Seminar on November 10, 2008.
Sharon described Tikatok as “the first online creativity platform for kids.” Tikatok helps kids write, illustrate, publish, and print their own books.
Tikatok is a great example of smart customization in action. Each child’s book is custom-created and printed on demand. The mass-customization platform and ecosystem are designed to enable children to produce high-quality picture books that they and others can buy. The books sell for about $15 to $20 (depending on the number of pages) for soft cover or hard cover. Tikatok can produce these individual or short run books at a 40 percent margin. The published kids’ books are available for viewing and for sale on the Tikatok.com site.