If you are starting a new business as a green fields initiative, or if you are incubating a new business within an existing organization, you can take advantage of Amazon's "pay as you go" elastic computing infrastructure to develop and/or use software applications without spending a dime on computers or data centers. As your business takes off, your computers clone themselves to scale with your business. As your business shrinks, your costs shrink because you pay only for what you actually use.
There is something quite seductive about using Amazon's elastic infrastructure to power innovative businesses all around the globe. I suspect that, when he is 80, Jeff Bezos won't reflect much on how Amazon.com changed the face of retailing. He will be proudest of how he changed the face of business creation. He provided the ability for entrepreneurs to develop and launch Web-based businesses based on world-class scalable infrastructure at very low cost and zero friction.
Here's a link to the full article, published in Customers.com Strategies on April 15, 2010:
Other Business: Cloud Computing
Why and How Is Amazon Web Services, LLC Shaping the Future of Web-Based Businesses?