By Ronni Marshak
SVP and Sr. Consultant/Analyst, Patricia Seybold Group
Ben Mezrich’s book, The Accidental Billionaires, and the hit movie that it spawned, The Social Network, are interesting and an enjoyable enough way to spend a few hours. But rather than really talking about the social networking phenomenon that Facebook, the subject of the book and movie, created, they are really about the bad feelings among the people who were involved in the emergence of Facebook as a business.
In Patty Seybold’s book review, she points out that “what’s missing from the book (and the movie) is any explanation of why and how people want to strut their stuff to the rest of the world. Or how Facebook has managed to seduce all of us into sharing our lives publicly, despite the fact that we are clearly exchanging our privacy (and that of our friends and family members, apparently) for the privilege of showing off.”
She also cautions Facebook users to think about how the Facebook ecosystem is using the information that you provide, as well as information about members of your social network, to generate revenues by selling targeted ads. She also warns about unexpected—and, to me, unacceptable actions, such as the fact that Facebook actually copies your CONTACTS’ phone numbers from the phone book on your Blackberry, etc. without their consent!
Is Ben Mezrich’s Depiction of Facebook’s History Worth Reading?
By Patricia B. Seybold, CEO and Sr. Consultant, November 11, 2010