Every day, all around the world, more and more people use their mobile phones to text, to send and read email, to look things up online, and to do business online. Not having a mobile strategy in 2010 is like not having a Web strategy in 2000. You're already way behind.
Given the buzz around the iPhone and iPad apps, it's tempting to decide that developing apps for the iPhone, the Android, the Blackberry and all the other Smartphones out there is the right thing to do. But is it? Let's step back and take a look at all of the ways you can engage with prospects, customers, employees, and partners whose preferred tool for interaction (at least for parts of their days) is to use their mobile phone—not for talking—but for typing!
There may be "50 ways to leave your lover," but there are at least 14 ways I can think of (and counting) to implement a mobile strategy.
Designing/Refining Your Mobile Strategy
Fourteen Approaches to Consider as You Reach Out to Customers Using Mobile Devices
By Patricia B. Seybold, CEO and Sr. Consultant, December 23, 2010