While everyone else seems obsessed with Google and Facebook and Apple, I’m more interested in Amazon right now. I believe that, with the advent of the Amazon smartphone that’s expected mid-year, we’ll experience Amazon in a more Apple-like way. Instead of Amazon as our go-to online retailer, we’ll see Amazon as our everyday companion.
- We’ll come to expect the ability to stop reading mid-page on a tablet and pick up where we left off on our phone.
- We’ll download and watch free Amazon Prime TV shows and movies on many devices in our household, moving from device to device without missing a scene.
- We’ll check prices from our phones when we’re in stores to make sure we aren’t paying a premium over what Amazon would charge.
- We’ll continue to benefit from subsidized shipping for many of our purchases.
- We’ll be able to use Amazon One-Click® at the point of sale in stores.
- We’ll be able to select easily among any of our stored payment types when shopping from our phones (online or at point of sale).
- We’ll be able to buy and maintain our mobile apps, music, videos, books, magazines, and newspapers in Amazon’s cloud, so we always have what we want on our devices, and we can always retrieve anything we once bought or enjoyed.
- Instead of annoying ads on our mobile phones that are triggered by our phone’s location and some algorithmic guess about what we might want to do next, we’ll only see offers when we ask for them, and they will be based on deep knowledge of what we actually care about.
- And, if we want to start a new business, publish a book, create a new album, produce a video series, develop a new mobile app, or design a game, we’ll seriously consider using Amazon’s cross-platform infrastructure offerings and cloud services.
Here's my latest analysis:
It’s a Customer Ecosystem Poised to Become an Increasingly Important Part of Our Lives
Amazon is as important as Apple, Google, and Facebook in transforming how we get things done. In 2013, as Amazon introduces its own phones, you’ll have Amazon ease at your fingertips, not just for buying things and comparison shopping, but also to manage much of your life, including all of your digital assets. Moreover, Amazon’s customer-controllable recommendations will challenge Google and Facebook’s ads for relevance. Read more...