Saw a great presentation by Jay Berkowitz on the Ten Golden Rules of Internet marketing at the CRMC CALA Customers Forever conference in Coral Gables, Florida. I've heard lots of these presentations, from a number of marketing gurus. This was the first one that made me feel empowered!
Jay has a lot of useful tips and free tools you can use to do a much better job of optimizing your search-driven marketing and customer engagement.
Jay also blogged during my presentation. Here's a link: Jay's Blog during Patty's Outside Innovation presentation. Thanks, Jay!