This week, I took a new look at Build-A-Bear Workshop, the retailer that specializes in letting kids create their own stuffed animals. I’ve been a big fan since I discovered Build-A-Bear and wrote about it in BRANDchild. But I was discomfited to discover that this mid-size retailer’s stock has been in a downward slide for a number of months, despite a stronger Q1 performance in 2010. Build-A-Bear makes an interesting case study. It’s also a great brand that could use your help and insights! What’s your prescription for Build-A-Bear? How could this amazing brand continue to grow, increase its sales and profits and attract more young customers? Please give us your ideas. We’ll pass them along to Build-A-Bear’s execs and reward the best ideas with a Build-A-Bear gift certificate!
Can an Early Innovator in Personalized Retail Experience Recapture Its Momentum?
By Patricia B. Seybold, CEO and Sr. Consultant, Patricia Seybold Group, July 8, 2010