I’ve been blowing the whistle on both Google and Facebook recently for their customer-unfriendly approaches to tracking our activities and the activities of our friends. (I don’t plan to stop there. Next, I’ll take a look at Apple’s privacy practices and Microsoft’s.)
I AM complaining about the routine collection of very detailed information about each of us—logs that are not anonymous but connected to our identity, our computers/phones and our physical location, and the actual activities we’re doing online. These are logs that are not only able to be used by Google and Facebook for ad placement, but they can also be used by any entity that claims it has the legal right to spy on any of us.
I am ALSO complaining about how difficult it is for customers to:
a) Know exactly what is being tracked
b) Understand how to turn off tracking
c) Keep the people in our social network from inadvertently violating our privacy
d) Keep applications and other websites that are “in” these companies’ networks from compounding the problem by adding their own tracking and aggregation on top of what is already being tracked about us