When you invite customers to spend time with you to help co-design your next-gen products, services, or customer experience, you want them to be comfortable and at ease. Any event planner knows that creating an enjoyable meeting or memorable event requires a lot of attention to detail. What we’ve learned, in over 25 years of running these sessions, is that even GREAT event planners don’t know all the details you’ll need to be on top of to ensure a high-quality, smooth-running brainstorming session.
What Are the Subtle Differences that Make a Difference in a Well-Planned Customer Co-Design Event?
Clients often comment that there are so many logistics to think about, in addition to all the big picture, substantive stuff they need to handle (like making sure your top execs actually participate and that they leave their Smartphones in their pockets!). So they don’t want to pay attention to these subtle, but important details:
1. Securing a sufficiently large room (or multiple rooms) with the venue. You need enough room so that all activities can be done comfortably and without too much running from room to room.