My niece, Nancy Seybold, lives in Washington D.C. and is a member of the loose community of website designers who serve the vast U.S. government healthcare and nonprofit sector. Although she has not been involved in the design of the disastrous website for the Affordable Care Act, I figured she would have heard the local scuttlebutt. So, when we sat down over coffee at her home in D.C. last week, I asked for her take on what went wrong with the Healthcare.gov site.
(Have you noticed that the site’s name is wrong? It’s not a site about healthcare, folks, it’s a site for buying health INSURANCE. Most of the State-based exchanges have the right idea. For example, Washington State’s Health Insurance Exchange is called WashingtonHealthPlanFinder.org. By the way, it’s the state exchange with the highest level of enrollments to date.)