This week, I attended the Web 2.0 Expo in San Francisco. It was a great conference--meaty sessions, thousands of smart people, great logistics--all the things that matter were well-orchestrated and unobtrusive. I continue to be impressed by the O’Reilly organization and its many partners (in this case, CMP). “Spreading the Knowledge of Innovators” is the O’Reilly motto. If you want to know where lead customers are taking us--this is the place to be.
The Web 2.0 Culture: Loosely-Coupled Innovation
The Web 2.0 Culture isn’t a youth culture. There weren’t a lot of kids at this conference (although admission to the keynotes and exhibits was free or $100). In fact, most of the Web 2.0 Expo attendees have kids. The 10,000 participants ranged in age from mid-20s through 60-somethings, definitely skewed towards 30-somethings. There were seriously optimistic business/technology strategists (like me), corporate IT renegades, seasoned architects, professional developers, marketing and design professionals, lots of entrepreneurs--some on their second and third ventures--and venture capitalists, as well as plenty of professional bloggers and reporters.
The mood was optimistic. There are no evil empires that can stop innovation. Anything is possible. It’s a culture of DIY, roll your own, solve your own problems, invent a new toolset, secure in the knowledge that:
- Whatever you invent will plug into and interoperate with everyone else’s innovations
- The simplest approaches are the most elegant and valuable
- It doesn’t really matter if someone else has done something similar before
- Esthetics count--clean, crisp graphical UIs are in