Ok, so the company is called Research in Motion—familiarly known as RIM. But most of us think of it as the company that makes Blackberries—the mobile phone that won the hearts and minds of busy people all over the world—people who are addicted to email. My husband is a great case in point. He owns a Blackberry, an Android, and an iPhone. All have all the same functionality. All can answer calls to any of his numbers. But the one he panics if he doesn’t have? The Blackberry. Why? Because he’s addicted to email—both watching it arrive and making sure he doesn’t miss anything (which you can do on any phone), but also composing thoughtful emails and replies. Like Winston Churchill, he works from bed many early mornings—answering correspondence and sending out marching orders and learning and thinking about world events. The rest of the day, I often find him sitting in front of his computer, but typing on his Blackberry, not the computer. As he points out, the combination of a 2-thumb keyboard and a trackball for precise positioning of the cursor are pre-requisites for a high volume mobile email consumer and creator.
I too am currently a Blackberry user. I’m not happy about the downhill trajectory of the brand and the company. I rely on my workhorse Blackberry because I conduct most of my business and personal correspondence via email. And try as I might, I have yet to find another mobile phone that comes close to Blackberry’s productivity.