Monster.com was originally designed as a Help Wanted/Need a Job matching site. It’s one of the many such sites that have dramatically impacted the employment services industry. Monster was one of the first job-hunting sites and one of the most successful in both fulfilling its mission and in remaining at the top of the heap. One of the things that distinguished Monster.com from the outset was its unremitting focus on the end-customer—the person seeking a job. The original founder, Jeff Taylor, knew that if Monster didn’t cater to job-seekers, they wouldn’t have any qualified candidates to offer to their paying customers—companies’ HR departments and head hunters. Monster.com provides a classic case of designing an online business for multiple audiences/customer bases—some of whom are paying customers and some of whom use the site’s services for free. Catering to multiple audiences means that there lots of areas that are ripe for conflict: head hunters contact job seekers to offer their services (taking Monster’s commissions), yet those same head hunters pay Monster for the privilege. Many job seekers don’t want their employers to know they’re looking, yet they want to throw their hats in the ring.