Here’s a great story about how Lauri Malkavaara, a journalist for the Helsinki Sanomat newspaper, tried to save his country’s mobile phone company. You can read Lauri’s entire article here. I’ll paraphrase and quote a few excerpts. [The emphasis is mine—highlighting the lovely way he describes the phone’s usability issues.]
On August 18, 2008, Lauri wrote a letter to Nokia providing his feedback about the design of Nokia E51 phone he had just been given to use by his employer.
“… .Last week my second mobile phone broke and my employer bought me the third mobile phone that I have ever had in my life. I have wondered about it for a week now. At first I did not even know how to call with it without the manual, and I still do not understand very much of it.
The problem is that half a year ago a friend of mine at work showed me a device manufactured by Apple called the iPod Touch. I fell in love instantly… I ordered my own iPod touch, turned it on, and knew immediately how to use it. I have used the device now on a daily basis for over six months, and I have not even thought about any manuals…. It is no wonder that it is a huge success all over the world.
My new Nokia telephone model is called the E 51. Unfortunately the phone has not been designed so that just anybody could learn to use it easily…..”