We all walk around with the cloud in our pockets. Our mobile devices are our connection to the cloud. Computing resources, networking resources, storage, content, applications, and even business processes now run using cloud computing. That means that the actual data we’re accessing is sitting on one or more secure database arrays in one or more locations somewhere in the world. The computers whose cycles we’re accessing are spinning up and down in various server farms somewhere in the world. We don’t care where. We don’t need to care where. Except that, if the data we’re accessing includes personally identifiable information, we DO care. That’s information that we don’t want to cross borders. That’s information we want to know is encrypted. That’s information that we don’t want bad guys to steal or government spies to tap into.
So, the location(s) in which customer data resides does matter. But that doesn’t mean companies should eschew the use of cloud computing for their customer information. In fact, customers’ information is among the first information that belongs in the cloud because customers want access to their information 24x7 from anywhere in the world and from any device. Customers want their information and customer-impacting business process to be synchronized across all the devices they may use to complete actions and to monitor activity status.