In my recent article, Facebook’s Timeline: Seductive and Dangerous?, I criticized Facebook’s forced march to Timeline and, in particular, the way in which Facebook is seducing consumers to use Facebook apps that will log their (and their friends’) every action. I have no interest in switching my personal Facebook page over to the Timeline view and I dread the day when I will be “Timelined.” However, it’s part of the human condition to enjoy reminiscing and “strutting our stuff,” so, when the time comes that I have to create a Facebook Timeline, I may find myself getting carried away.
However, I can report that using Timeline to “tell the story” of a business is a lot of fun, and I think it can be quite an effective marketing/communication tool. I can report that it is also an incredible time sink! Don’t tackle this unless you’re prepared to lose a week out of your life!
Updating our “Customers.com Company” Facebook Page
Our company is officially 27 years old, but it existed before that as a department within my father’s company, Seybold Publications, which was founded in 1971. So there’s quite a bit of history to chronicle. Our history is also the history of the evolution of technology—as we all moved from mainframes to minicomputers to PCs to LANs to open systems to distributed computing to internet computing and to mobile. It’s also interesting to see how customer experience and customer co-design have permeated our consulting projects throughout the years.
Why Customers.com? We chose to use the Customers.com brand name a few years ago in creating our Facebook page as part of our overall brand strategy. Right now, we’re Patricia Seybold Group, “the customers.com company.” Soon we’ll become Customers.com “brought to you by” The Patricia Seybold Group. We probably SHOULD have a Patricia Seybold Group Facebook page, too, but if we do, we’ll just redirect folks to this main page.