Whenever Google announces a new major application, it's big news. This week, Google announced a new browser. I have to admit that despite my discomfiture at having yet another browser environment to learn, and to support for our end-customers, I am intrigued.
Google appears to be targeting technorati first—not just the usual technical early adopters, but the developer/architect community. I found the most interesting and useful part of the Chrome launch collateral to be the 38-page Chrome comic book. (Comics are a great way to convey a lot of information quickly. Product marketers of many other categories of products should take note!)
User-Generated Comic Book Parodies!
I wonder whether Google expected users to immediately begin creating spoofs using its own marketing collateral. But that's what has happened. If you want a quick way to see all the negative reactions to Google Chrome, check out these comic parodies:
For those of you who want a shortcut to the technical pros and cons of Chrome, check out Charles Nutter's A Few Thoughts on Chrome.
Anything Google does is important, since Google is the most powerful and most widely used platform on the Internet today. From a business/marketing standpoint, you'll want to be sure that your Web sites and portals are Chrome-friendly. From a technology strategy standpoint, you now have yet another browser and Web application platform to support and to consider when designing information and tools for your prospects, customers, employees, and stakeholders. Think of Chrome as a next-generation Web OS for rich Internet apps.
Google Strategy #1: Track Everything We Do
The biggest "aha" in Google Chrome is that the browser bar and the search bar are now one and the same. This makes a lot of sense to those of us who have become used to just typing a word or phrase to get to the right site(s).