If you haven’t heard of CaringBridge.org, you should know about it. Eventually you, or someone in your family, will be dealing with a major health issue. CaringBridge provides the support infrastructure to deal with one of the most important, highly emotional, and time-consuming activities that a care-giving family has to deal with: keeping everyone in the loop. Email and/or Facebook work, but they’re not ideal for keeping everyone informed about the latest updates on someone’s battle with cancer, or the prognosis of someone who has just been in a horrific accident.
There are probably newer, spiffier e-tools available. But CaringBridge has something none of the upstarts have: 17 years of experience helping families deal with their health journeys. One of the things that I have learned from working with true Pioneers, is that when you devote ten+ years to understanding and addressing a customer-critical activity—whether that customer’s activity is designing an energy-efficient mobile phone, or managing IT resources, or dealing with a family’s health crisis—your understanding and experience trump all challengers. You deeply understand what the customer’s context is, what they’re trying to accomplish and what’s important to them as they do it. You don’t get distracted by side journeys because you are grounded in solving a real problem for real people: helping them get something done as easily as possible.