Announcing "The Pattys"

      Accepting nominations now through February 1, 2006.

We are announcing our first-ever Customer Innovation Awards. Nicknamed “The Pattys”, the awards will honor the business leaders who have empowered their customers to challenge their business models, co-design their products, and redesign their business processes.

Customers have become more demanding. They want to do things their way, and not necessarily the way a business thinks they should behave. As a result, many companies struggle to become more customer focused.

The Pattys will celebrate the best practices in customer innovation, including, but not limited to, the use of our proven Customer Scenario® Mapping methodology for co-designing business processes with customers.

The Pattys will acknowledge customer innovation leaders in 12 categories which represent the different roles customers play in innovation. Customer innovation leaders typically engage customers in multiple roles, so we encourage you to enter more than one category.

The deadline for nominations is February 1, 2006. Finalists will be announced in April 2006. Award winners will be honored in an awards ceremony in September 2006. Winners will gain global recognition and acclaim by being featured in my upcoming book on customer innovation, Outside Innovation, to be published in the fall of 2006.

Learn how to submit nominations here.

Comments

[Patty Seybold]

James,
I would love to interview your CTO and the head of your innovation lab. You're correct. I'm looking for examples of outside innovation in action, particularly in older companies and in non-high tech settings.

I'll email you to get the interview ball rolling... Feel free to nominate your company for one of our awards!
Patty

[James]

Innovation doesn't just occur in new shops but also occurs in companies that are 195 years old. Would love for you to talk with our CTO and the head of our innovation lab.

On another note, really would love for PSGroup to do a report on corporations whose business isn't technology and how they can contribute to open source along with case studies of those already doing it...