Outside Innovation: Seymour Papert is Critically Injured!

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What is Outside Innovation?
It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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LEAD USERS
Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
LEAD CUSTOMERS
I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
LEAD CUSTOMERS AND LEAD USERS
We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
HOW DO YOU WIN IN INNOVATION?
You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
CUSTOMER CO-DESIGN
In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.

December 08, 2006

Seymour Papert is Critically Injured!

I was dismayed to see this article in today's Boston Globe, MIT Scientist listed as Critical after Brain Surgery in Hanoi. Seymour Papert was run into by a speeding motorbike as he crossed the street in Hanoi and underwent brain surgery last night. My thoughts and best wishes for a miraculous recovery are with Seymour and his family.

Seymour is the father of customer-led innovation in early childhood education. He is a pioneer in applied Artificial Intelligence. Among other accomplishments, Dr. Papert and his team of grad students at MIT invented the LOGO programming language for kids to use and the first child-powered robots--the forerunners of the LEGO Mindstorms product.

Our prayers are with Seymour and his family!

Posted by Patty Seybold on December 08, 2006 in LEGO | Permalink

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VIRTUAL FLOWERS FOR SEYMOUR PAPERT

As of this writing, Seymour seems to be on the mend (from what I've been able to find). Here's the post from Wikipedia, which was updated as of December 18th:

While attending a conference[2] in Hanoi, Papert was injured in a road accident on December 5, 2006. He underwent brain surgery at French Hospital on Wednesday to remove a blood clot that had formed. As of December 12 evening, he was in stable but critical condition [3] and on December 14 he opened his eyes and recognised his family.[4] In order to support him and his family, a group of people is creating a virtual bunch of flowers. Click here to know more about it: www.flowersforseymour.com

Posted by: Patty Seybold | December 21, 2006 at 08:45 AM

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Outside Innovation

New ways to engage customers in co-designing your company's future - a weblog to complement the book, Outside Innovation, by Patty Seybold

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December 08, 2006

Seymour Papert is Critically Injured!

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