My Photo

Description

  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

Twitter Updates

    follow me on Twitter

    Twitter Accounts

    Observations

    • LEAD USERS
      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
    • LEAD CUSTOMERS
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
    • LEAD CUSTOMERS AND LEAD USERS
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
    • HOW DO YOU WIN IN INNOVATION?
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
    • CUSTOMER CO-DESIGN
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
    AddThis Social Bookmark Button

    « AN INNOVATION HOW-TO GAMEPLAN FOR BUSINESS AND IT EXECS. | Main | Warren Jones' Profit Forms »

    February 25, 2007

    Julie Fleischer's Reading List

    Here's another great blog on innovation, branding, and customer-led approaches--Julie Fleischer's  Innovation Ecosystem. Julie is the Innovation Thought Leader for Egg Strategy. Julie_fleischer

    Julie was kind enough to mention my book, Outside Innovation, in her blog. 

    In fact, Julie has compiled a really useful reading list on her blog, as well as providing lots of food for thought for innovators, product designers and those who are studying human behavior patterns in search of the next great thing.

    Here's Julie's Reading list (as of February 24th, 2007):

    I'm honored to be included on this reading list! Pls. check Julie Fleischer's blog  for updates!

    Posted by on February 25, 2007 in Books, Customer Innovation, Customer Roles in Innovation, Customer-contributed content, Customer-Led Business Strategy |

    | | | |

    Comments

    The comments to this entry are closed.

    Patricia Seybold Group Web Site

    Recent Comments

    Recent Posts

    RSS 2.0 Feeds
    PSGroup New Research
    Add the latest research to Google
    Add the latest research to My Yahoo!
    http://www.wikio.co.uk

    Your email address:


    Powered by FeedBlitz

    Archives

    More...

    Categories

    • Google Analytics for Blog
    Blog powered by Typepad