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  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
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    « COMMUNITY 2.0-Leveraging the Wisdom of Crowds | Main | GREAT EXAMPLES OF CUSTOMER INNOVATION IN ACTION! »

    March 14, 2007


    Patty Seybold

    It's wonderful to hear from you! Thank you for acknowledging the impact that URDT Girls School has had on your current success!

    komugisa alice

    I am komugisa Alice a student at international health sciences university.I thank urdt very much for supporting my education right away from primary five to senior six.actually am what iam because of urdt.long live urdt girls school,long live mwalimu musheshe.

    komugisa alice

    urdt has played a great role in educating the girl child and developing the community

    mugisa nicholas collins

    i thank URDTand musheshe at lerge 4 the improvement made in the region abount human rights; education ; sanitation; and agriculture improvements i highly appriciating and i call 4 pipple 2 support all the programs given 2 them as it is of their benifit and i call 4 pipple 2 work together and negelect conflicts of tribes and clan united we can succed

    Patty Seybold

    You are welcome to contact Mwalimu Musheshe who is the head of URDT in his Kampala office. I should advise you that is is also the Chairman of NAADS (National Agricultural Advisory and Development Services). The Kampala office for URDT is located at:
    Uganda Rural Development & Training Programme
    Attn: Mwalimu Musheshe, Sr., CEO
    Ambassador House
    56/60 Kampala Road
    P.O. Box 16253
    Kampala, Uganda, East Africa
    Telephone: 256-41-256704


    Dear all,
    we are the dealer for mahindra & mahindra tractors(world leader in 25-75H.P.Tractors)based at kampala.Is it possible to sell some tractors or walking tractors through your URDT.If need we will demonstrate our product.The walking tractor's will be very helfull for medium range of farmers(we can use for land cultivation, as agriculture pumbs,as sprayer,as boat engine for etc.,).

    ziraba peter

    Am ziraba peter a born of kibaale/kyenzige but currently staying in Dubai. I really appreciat URDT for development programmes and extending education up to deep in kagadi.Am very greatful because i got knowldge from UDRT insititute which is helping me now to earn a living. i did Accountancy am now happy. From the bottom of my heart i thank URDT,long live URDT,long live Musheshe, long live URTD insititute. am peter ziraba from kyenzige/mpamba.

    Saskia Kouwenberg

    How inspiring! I wish all the people from Kagadi mountains of energy, health and creativity. I will forward you story to friends to inspire them. Saskia, Amsterdam

    Patty Seybold

    Thanks Juergen,

    URDT IS a great example of social entrepreneurship at work... the educational institutions--Vocational Institute, Girls' School and African Rural University--all sprang into being from a combination of local conditions and unmet needs and the founders' vision of what successful, integrated, customer-led grass roots development should be....The other aspect about them that is unique is the fact that they share the campus both with one another but with all of the "petals" that make up the integrated URDT flower--social work, lands rights, HIV /AIDS prevention, sex education, demonstration farm, community radio, outreach via drama and journalism, and economic entrepreneurship in action through the several businesses being run on campus and the micro-finance program at URDT.

    Juergen Nagler

    Thanks you very much for this inspiring article! Currently, I am especially interested what Social Entrepreneurs are doing in the field of education in Africa and this article is great. Best, Juergen


    Cool Site! kabababrubarta

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