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  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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    • LEAD USERS
      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
    • LEAD CUSTOMERS
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
    • LEAD CUSTOMERS AND LEAD USERS
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
    • HOW DO YOU WIN IN INNOVATION?
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
    • CUSTOMER CO-DESIGN
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
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    « ARE YOUR CUSTOMERS ENGAGED? | Main | APPLE & EMI: OPENING ITUNES WILL BOOST SALES »

    April 06, 2007

    JOIN ME IN ATLANTA ON FRIDAY THE 13TH!

    Next week, Atlanta hosts the FIRST LEGO League World Festival, an annual competition of kids building and guiding robots to solve tricky problems.

    I described last year’s event in the LEGO chapter in my book, Outside Innovation. I’ll be attending the world finals on Friday and Saturday watching the finalists from 104 teams and 38 countries strut their stuff!

    I’m also privileged to be appearing in a Roundtable Discussion on "Innovation 2007: Creating our Future" with a group of luminaries, including:

    • Moderator: Richard Warner, Host, “Georgia's Business,” Georgia Public Broadcasting; CEO & President, What’s Up Interactive
    • John Abele, Chairman, “FIRST”; Founder Chairman, Retired, Boston Scientific Corporation
    • Dr. G. Wayne Clough, President, Georgia Tech
    • Nilang Patel, Vice President, Global Engineering R&D/Innovation, The Coca-Cola Company
    • Steve Scullen, President, Fidelity eBusiness
    • Irving Wladawsky-Berger, Vice President of Technical Strategy and Innovation, IBM

    If you’re going to be in Atlanta the end of next week and would like a complimentary invitation to come to this “by invitation only” Roundtable Discussion on Friday, April 13th, please contact Stephen Wands. I’d love to see you and you can also catch the excitement of the FIRST LEGO League competition.

    Posted by on April 06, 2007 in Customer Innovation |

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