Outside Innovation: Great Tips for Search Optimization and Internet Marketing

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What is Outside Innovation?
It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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LEAD USERS
Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
LEAD CUSTOMERS
I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
LEAD CUSTOMERS AND LEAD USERS
We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
HOW DO YOU WIN IN INNOVATION?
You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
CUSTOMER CO-DESIGN
In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.

May 13, 2007

Great Tips for Search Optimization and Internet Marketing

Saw a great presentation by Jay Berkowitz on the Ten Golden Rules of Internet marketing at the CRMC CALA Customers Forever conference in Coral Gables, Florida. I've heard lots of these presentations, from a number of marketing gurus. This was the first one that made me feel empowered!

Jay has a lot of useful tips and free tools you can use to do a much better job of optimizing your search-driven marketing and customer engagement.

Jay also blogged during my presentation. Here's a link: Jay's Blog during Patty's Outside Innovation presentation. Thanks, Jay!

Posted by Patty Seybold on May 13, 2007 in Brand, Customer Communities, Customer Innovation, Marketing, Search, Web 2.0 | Permalink

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SEO as well as internet marketing are now popular marketing strategy that help develop your business and promoted in the field of marketing.

Posted by: (deleted) | July 14, 2011 at 12:28 AM

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Outside Innovation

New ways to engage customers in co-designing your company's future - a weblog to complement the book, Outside Innovation, by Patty Seybold

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May 13, 2007

Great Tips for Search Optimization and Internet Marketing

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