My Photo


  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

Twitter Updates

    follow me on Twitter


      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
    AddThis Social Bookmark Button

    « Amazon Kindle | Main | Should You Have Customer Brand Managers for Your Target Audiences? »

    January 21, 2008


    Kid Computers

    This is such an amazing program! It's helping children evolve with technology in countries that before now have had little to no opportunities! i salute this program.

    Ernesto Reyes

    It is a good idea and must be supported by all concerned citizens to help avoid the illiteracy in computers especially to those who can't afford to buy high end one. So it is a must supported project!


    Children learn the importance of technology at increasingly younger ages. The one laptop per child initiative isn't surprising, since computer competence is absolutely essential in every career, not to mention daily life now.

    Dr. Bob

    I received my XO today through the G1G1 program (I ordered very late in Dec) and was able to get printing to work without too much fuss. Agreed, it is not ready out-of-the-box. Nevertheless in all fairness, any other computer I have purchased needs to "install" a printer - usually with a CD provided by the printer OEM. Children are likely not able to handle this type of installation either.

    Some developer attention should be paid to making this more kid-friendly to get a printer working - but it is possible now with a little effort, and perhaps some assistance from the community.

    Patty Seybold

    Hope yours arrives soon. But I beg to disagree about the need for printers in the developing world. When I go to the woefully inadequate computer lab at the Uganda Rural Development Training Centre, I see lots of people of all ages--students, community members, kids, teens -- all getting online, writing things, creating things, and PRINTING copies of what they've done... I don't think that pride of authorship is any different in developing countries..nor is the need to keep records of correspondence, etc. I have brought USB thumb drives to help people store and exchange files and these are highly coveted. But the few printers on campus are being used a lot.. despite the fact that the ink cartridges and toner is very expensive..What we need is a printer to match the XO laptop!!!

    Jake McKee

    I'm waiting on my OLPC box to show up (hopefully any day now), and your review is making me all giddy to get it in hand.

    I will push back one one point... you said: "Without printing capability, these laptops are definitely not ready for prime time."

    Whose primetime? As you point out right after that statement, there's probably much better options for US kids than this device, but this device has never been meant for US kids. Printer drivers in developing countries are likely VERY unnecessary, and the fact that kids have access to these boxes at all in the US is a promotion only.

    OK, now to read (and drool) over your Kindle review.

    The comments to this entry are closed.

    Patricia Seybold Group Web Site

    RSS 2.0 Feeds
    PSGroup New Research
    Add the latest research to Google
    Add the latest research to My Yahoo!

    Your email address:

    Powered by FeedBlitz


    • Google Analytics for Blog
    Blog powered by Typepad