Perhaps doctors, scientists, engineers, and/or household finance managers may not be representative of your customers. But their emerging behavior IS a pattern that is likely to show up in your industry among your most insightful and passionate customers. So ask yourself these questions:
1. What classifications, rules, relationships, practices, or learnings
do your customers implicitly or explicitly use? Is it easy for
customers to capture and codify these for their own use and for the
potential benefit of others inside or outside their organization?
2.
Do you offer products or services that make it easy for customers to
capture the distinctions that are important to their context and
practice? If not, should you?
3. What relationships or behaviors can you make it easier for customers to identify as a byproduct of using your tools or interacting with your products or services?
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