E-Merchandising: Really Important in Tough Times!

Although consumer spending is down dramatically, and the coming holiday season is looking really bleak, that doesn’t mean that you shouldn’t invest in optimizing the e-merchandising on your e-storefront. In fact, the opposite is true. While peoples’ wallets may be less full, you still want your share of that smaller wallet. How do you do that? Make it really easy for people to find what they’re seeking AND make it really easy for them to make a purchasing decision. We spend a lot of time educating you about findability. But we’ve devoted less space to merchandising. This week, we’re revisiting the topic of e-merchandising by reminding you of the basics. My prediction is that online shopping as a percentage of total shopping will double this year. Why? Because people who aren’t in the mood to shop are more likely to hit their computers than the malls. So, take a look at our list of our Ten Fundamental E-Merchandising Practices and think about how many of these tried and true e-merchandising techniques you’re currently using on your own consumer or business Web sites. Which of them are paying off for you? Which of them are most important to you as an online shopper? Which important e-merchandising tips have we missed?

Comments

[GlentonMalvyn]

I am totally agreed with your discussion that merchandising is the link between vendors and customers and thus play a very important role in marketing.