Outside Innovation: Celebrating Doug Engelbart's Influence on Society & Computing

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What is Outside Innovation?
It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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LEAD USERS
Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
LEAD CUSTOMERS
I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
LEAD CUSTOMERS AND LEAD USERS
We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
HOW DO YOU WIN IN INNOVATION?
You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
CUSTOMER CO-DESIGN
In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.

December 06, 2008

Celebrating Doug Engelbart's Influence on Society & Computing

Thanks to Eileen Clegg and Valerie Landau for this great mural depicting the evolution of business, technology and society. This timeline is a portion of the mural. (Click to see and scroll the whole thing). "The Demo" is Doug Engelbart's original Demo in 1968 of "Augmenting Human Intellect" using Personal Computers, the Internet, Windows, Mouse, Online Collaboration—he foretold and demo'd just about everything we are now doing!

I'll be attending the 40th anniversary celebration at Stanford University hosted by SRI on December 9th. Tweet or email me if you want to meet up. There are (at least) two events. One is the celebration itself. The second is the Program for the Future Summit and Workshop on Collective Intelligence at the Tech Museum of Innovation at San Jose (December 8-9).

Posted by Patty Seybold on December 06, 2008 in Collaboration, Community, Design Patterns, Engelbart, Knowledge Augmentation, Social Networking | Permalink

Tags: 1968, augment intellect, collaboration, engelbart, knowledge work, mouse

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Outside Innovation

New ways to engage customers in co-designing your company's future - a weblog to complement the book, Outside Innovation, by Patty Seybold

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December 06, 2008

Celebrating Doug Engelbart's Influence on Society & Computing

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