Google Wave: It’s "My" Design, but Will I Use It?

I'm pretty sure that I’m responsible for the design of Google's new Wave. I can't take full credit. There are millions of Gmail/Google Chat users like me who no doubt provided the pattern on which Google's new weird communications offering is based.

I haven't yet had the pleasure of trying out Wave. But thanks to early tester, Rafe Needleman's Hands-on with Wave: Weird and quite wonderful, I recognized, right away that I was probably at least partly responsible for the breakthrough design pattern on which Wave is based.

"Getting started in Wave: It looks a lot like e-mail..."

(Credit: Screenshot by Rafe Needleman/CNET)

My colleagues and I have been using Gmail as our primary corporate (and often personal) email platform for a couple of years now. Here's how I use it. (This may sound familiar to a lot of you.) When I am interacting with colleagues about a current project or passion, I flip back and forth between emailing with them and chatting with them. Google's presence awareness is good. I can tell whether someone is available. But often, I don't launch a chat, I email them because I don't want to interrupt their thought process and because it's the kind of thing that may lead to a threaded discussion. I often forget to cc: others on my initial email. It's just a "can you do this?" Or "what should we do about this?" or "what do you think about this?" or "here's something I'd like you to look at" kind of communication. This dialog typically evolves into a real-time flurry of long, multiperson, threaded email discussions. Then it subsides, and we all go back to work.

So, when I read Rafe's review, and realized that Wave blends chat and email and lets multiple people respond in real time within an email, that I realized how powerful and unsettling this is likely to be! Imagine beginning an email to a small group of colleagues, and, as you are on point 2, they are already chiming in on point 1 in the body of the text you are still writing. By the time you get to point 3, they are ferociously debating, and you jump up to get your refinements in. Here’s Rafe’s reaction:

"Speaking of being overwhelmed, the first time I had two people replying to me in an individual message at the same time, in different places in it, my head almost exploded. It's a lot of raw information coming it at once, and it's very different from the old e-mail or the instant message experience."

I look forward, with some trepidation, to trying this out myself. I have no idea if I'll be able to adapt to interacting in this way. But I DO feel responsible. I don't know if Google's Wave developers used customers' interactions patterns to divine what it is we were really trying to do, but I suspect they did.

So, here's the broader question to ponder: If you watch what your customers are doing and run around in front of the parade to design for what they're already doing and attempting, does that mean they'll use what you design? That's certainly been one of my premises in customer-led innovation. It will be interesting to find out for myself!

Comments

[Patty Seybold]

Dan,
Apparently you missed my tongue in cheek humor, here.. But you may not be alone.. To provide better cues, I added Quotes around It's "my" design..

My point is this: Google has the capability (as most Web service providers do) to track the behavior of users and to infer their intent.. what it is they're trying to do...I suspect that's what they've done with Wave...

[Dan]

Oh, c'mon, that's just a ridiculous claim!

[Patty Seybold]

Neil,
Good to hear from you again! I too have had difficulty finding the right tools for collaboration among the plethora currently available. I look forward to hearing what you think once you've been able to actually USE it!

Would also love to hear about your latest venture! No current plans to get back to South Africa/Cape Town, but maybe I can swing by on one of my next trips to Uganda.

Patty

[Neil Hinrichsen]

Hi Patty

Found your article interesting as I recently spent a lot of time online trying to find the ideal tool for sharing ideas online with a few friends for a new venture we're starting.

t's surprising hard to find a good tool for this. Wikis are too document-focused - all of them have abysmal commenting facilities: limited text, no RTF editing, no live links, no threading, etc. There are some interesting online outliners, but none of these have been updated in years. Online mindmaps are promising (especially Mind42), but it's then hard to see when a node has been updated. These are all solutions that (hopefully) email you when changes occur; the other paradigm inverts this - share ideas by email, with everything being copied to a common space. 9cays has a great product here, but the security is too weak; a stronger product is cc:Betty.

Nothing however (we hadn't thought of your way of using Gmail & chat!) really clicked for us.

And then Google Wave was announced. Immediately I could see that it was EXACTLY what we had been looking for, and more.

I think that Google Wave is going to take off like a rocket once people start realizing what it can do.

cheers, Neil

PS. would be good to see you in SA again!

[Carl]

I noticed in Google's demo that they said the real-time-viewing could be disabled. It's one of those new things which might be quite unsettling to some of us, but ... there may be times where we actually like the feature! How will we know until we actually start using it!?