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  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
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    July 08, 2009



    This article shows an insight of real issue in electronic medical records.

    Electronic Medical Records

    patients can "own" their medical records by signing up to an electronic medical records service. This way, they can share it with anyone they want and access it from anywhere.

    Atlas Medical

    I think we own our medical records; however the medical community also owns our medical records for the reason of our own security; what if we loose all of our records?

    The best way to keep your own records is on a flash drive in your pocket; in fact have a couple duplicates that are updated together, so they keep the same information for you and/or a caregiver.

    As far as security; E-medstick (emr) has security built in and and be read in many different languages.


    The electronization brings total transparency to the patient.


    Here is a question with which (I am certain), someone out there is wrangling.

    Just suppose you own a chain of drug stores. Very successful ones. So successful that you implemented a program to give all your customers a little magnetic widget that fits on their keychain and which gathers and stores data ON THAT CUSTOMER...

    Now, suppose XYZ insurance company calls you up one fine Tuesday morning, and offers to buy the data on who is buying cigarettes and Hagen Daz. Suppose you personally have an overdue boat payment, and the revenue for your corporation has been falling off the last few quarters.

    Do you sell it?

    (I think I already know doing so WOULD be unconstitutional. But forgetting that minor detail, IS IT LEGAL TO SELL IT?)


    Michael Jackson had a hit song about looking at the "Man in the Mirror" to change the world. How utterly remarkable and unimaginative it is (in our obese nation) that when most of us consider that phrase, we think of a mirror as it was in the sixteenth century.

    One step up from the pond of Narcissus.

    Soon, I will see images of the veins around my heart as a direct result of medical testing that I sought out. I have not yet viewed the results, but I will. And I will study them. And after that, when I consider the wisdom of eating a Boston Creme donut, I will not think in terms of the images in Vogue and G.Q. magazines. Rather, I will think about that little dark spot on the image where the platlets are starting to form an obstruction, and I'll ponder the wisdom of sending in more building blocks.

    Now THAT is taking a look in the mirror.


    Driving home today, watching the wind and rain whip through the trees, I thought about this question. And I have a very definite, very clear answer. The answer is as clear to me as Roe v. Wade. My body belongs to me.

    I drag it down to be poked and measured by the medical professionals. They work for me. I manage this hunk of meat. I only want them to aim an x-ray at it a very finite number of times. And I want copies. It is my body. No other human being has a claim before mine. It is my body.

    The records belong to me.

    The comments to this entry are closed.

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