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  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
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    « Addressing a Customer Pain Point as the Basis for a New Business | Main | The REAL Reason that Google has Lost China »

    January 21, 2010


    Patty Seybold

    I received the following email in response to this post--(Instructions for purifying water) an a link to another useful Web site:
    Le site MUST a été créé un jour après le désastre du Tsunami en 2004.

    Une catastrophe naturelle telle que le Tsunami peut provoquer des maladies infectieuses dans la région concernée, causant un taux de mortalité élevé.

    Des messages ont été envoyés à tous les téléphones portables dans la région concernée par le désastre avec des informations au sujet de l’utilisation d’eau potable et la prévention, le diagnostic et le traitement de la diarrhée et la déshydratation.

    Le site web MUST est en voie de développement et à l’avenir les messages MUST seront utilisés partout dans le monde dans des régions touchées par des catastrophes.

    M.U.S.T. –Texto

    Must 1 : prévenir la diarrhée / déshydratation

    Il faut prévenir la diarrhée/ la déshydratation : buvez du liquide PROPRE et prenez soin des règles d’hygiène

    MUST 2 : il faut enlever les particules

    Il faut enlever les particules solides ; utilisez un chiffon ou un filtre à café

    MUST 3 : il faut traiter l’eau dangereuse (non-potable)

    1 litre d’eau dangereuse : 4-7 gouttes de chlorure ou d’iodure. 30 minutes = 1 litre d’eau potable

    MUST 4 : faire bouillir pendant un bref moment = suffisant

    Portez l’eau à ébullition en fait de l’eau potable. Il n’est pas nécessaire de faire bouillir l’eau pendant plus d’une minute.

    Pour des explications plus détaillées de chaque texto M.U.S.T. voir le protocole sur « la Gestion de l’Eau Dangereuse / Unsafe Water Management » sur ce site.

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