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  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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    Observations

    • LEAD USERS
      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
    • LEAD CUSTOMERS
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
    • LEAD CUSTOMERS AND LEAD USERS
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
    • HOW DO YOU WIN IN INNOVATION?
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
    • CUSTOMER CO-DESIGN
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
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    « Jon Seybold, Father of Desktop Publishing, Comments on the Apple/Adobe Feud | Main | Crowdsourcing Condom Advertising—Will This Work? »

    April 26, 2010

    Comments

    New York Web Development Company

    In a world where Apple can do no wrong and Google has had some product flops, this week their roles have reversed.

    Anonymous

    This is a tough call for Apple, I would guess. A large part of their success comes from maintaining a "closed ecosystem" in which they control the hardware & software, end-to-end. Did they give any reason for their refusal - say, a security concern?

    kumar

    I think all the kids,parents and teachers are shifting to android devices !

    Attorney

    This blog is nice and amazing. I love your post! It's also nice to see someone who does a lot of research and has a great knack for writing, which is pretty rare from bloggers these days.
    Thanks!

    Neil Hinrichsen

    Hi Patty

    Liked your piece on Scratch, which I've written about before.

    I was watching the famous Apple 1984 ad again recently, and thinking... who's "Big Brother" now ???

    cheers, Neil

    The comments to this entry are closed.

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