Outside Innovation: It's Almost 2011: What's Your Mobile Strategy?

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What is Outside Innovation?
It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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LEAD USERS
Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
LEAD CUSTOMERS
I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
LEAD CUSTOMERS AND LEAD USERS
We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
HOW DO YOU WIN IN INNOVATION?
You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
CUSTOMER CO-DESIGN
In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.

December 23, 2010

It's Almost 2011: What's Your Mobile Strategy?

Every day, all around the world, more and more people use their mobile phones to text, to send and read email, to look things up online, and to do business online. Not having a mobile strategy in 2010 is like not having a Web strategy in 2000. You're already way behind.

Given the buzz around the iPhone and iPad apps, it's tempting to decide that developing apps for the iPhone, the Android, the Blackberry and all the other Smartphones out there is the right thing to do. But is it? Let's step back and take a look at all of the ways you can engage with prospects, customers, employees, and partners whose preferred tool for interaction (at least for parts of their days) is to use their mobile phone—not for talking—but for typing!

There may be "50 ways to leave your lover," but there are at least 14 ways I can think of (and counting) to implement a mobile strategy.

Designing/Refining Your Mobile Strategy
Fourteen Approaches to Consider as You Reach Out to Customers Using Mobile Devices
By Patricia B. Seybold, CEO and Sr. Consultant, December 23, 2010

Posted by Patty Seybold on December 23, 2010 in Mobile Apps, Social Media | Permalink

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Outside Innovation

New ways to engage customers in co-designing your company's future - a weblog to complement the book, Outside Innovation, by Patty Seybold

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December 23, 2010

It's Almost 2011: What's Your Mobile Strategy?

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