My Photo

Description

  • What is Outside Innovation?
    It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

Twitter Updates

    follow me on Twitter

    Twitter Accounts

    Observations

    • LEAD USERS
      Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
    • LEAD CUSTOMERS
      I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
    • LEAD CUSTOMERS AND LEAD USERS
      We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
    • HOW DO YOU WIN IN INNOVATION?
      You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
    • CUSTOMER CO-DESIGN
      In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.
    AddThis Social Bookmark Button

    « Apple: iCloud = Seamless Multi-Device Experience | Main | Apple’s iCloud: Misunderstood and Underrated »

    June 15, 2011

    Olof Söderblom: A World Class Innovator on Innovation

    image from www.psgroup.com What can you learn from a true innovator? A lot! This week, we launch a new series of essays from innovators. Our first contributor holds a myriad of patents, but, even more important, his inventions have transformed several industries, among them networked computing and consulting services. He invented token ring networking and many, many other technical breakthroughs, many of which are still in use today.

    His most recent company was Compass—a unique fact-based consultancy which develops models of each business in order to mirror the current operations and simulate improved operations.

    Now, having sold Compass, Olof is becoming active in helping to support practical, technology-based innovations in developing countries. I hope you enjoy his thoughts on innovation!

     

    Posted by on June 15, 2011 in Business Innovation, Customer Innovation, Customer Roles in Innovation, Innovation, Technology Innovation |

    | | | |

    Comments

    (removed)

    very informative blog. Where we can get more information regarding this.

    Posted by: (removed) | July 26, 2011 at 01:40 AM

    The comments to this entry are closed.

    Patricia Seybold Group Web Site

    Recent Comments

    Recent Posts

    RSS 2.0 Feeds
    PSGroup New Research
    Add the latest research to Google
    Add the latest research to My Yahoo!
    http://www.wikio.co.uk

    Your email address:


    Powered by FeedBlitz

    Archives

    Categories

    • Google Analytics for Blog
    Blog powered by Typepad