Manage My Stuff, Our Stuff, and Our Collaboration Around Our Stuff

By Ronni Marshak

In this article, Patty Seybold dives into the value proposition of managing your customers’ “stuff” and how it leads to brand loyalty. She points out that customers want to have a place to manage:

- Transactions
- Assets
- Projects
- Resources
- Relationships with you

And they want you to help them get things done.

In, what she calls, this new battleground for consumer brands—“managing my stuff” in the cloud—she believes that “the brand(s) that win our hearts and minds by becoming our preferred place(s) to manage and consume our digital media are highly likely to be the ones from which we buy the most.” She also believes that this is a big differentiator for B2B providers—“Customers are much more likely to remain loyal to the supplier(s) that provide them with easy ways to keep track of, monitor, manage, get alerts about, and take actions to preserve and enhance the investments they’ve made in these vital systems.”

Manage My Stuff and Coordinate Around Our Stuff
What Tools and Information Do Customers Need and Value for Personal and Professional Use?
By Patricia B. Seybold, CEO and Sr. Consultant, October 20, 2011

Comments

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I agree. Once you satisfy your customers with your products and services, you will develop loyal customers. Everytime they need your product they would really go looking for you, even if they can find many available brands near them.