When I wrote about the Globe's amazing coverage of the Boston
Marathon bombing, I was really impressed with the reporting, but also
with the editorial team's use of social media to help them in their
round the clock coverage. The Globe used social media to correct
misinformation, to gather tips from citizen journalists, and to
communicate in real time with the millions of concerned people around
the globe. See: Boston Globe Masters Social Media in a Crisis.
At that time, the newspaper was for sale, and had been for some
times. The New York Times had bought the Globe from the family who had
owned it for a long time. But the Times wasn't willing or able to invest
to keep this amazing and innovative team going.
One of the things that the Globe has going for it--more than many
other papers--is the fanaticism of its local sports fans -- as well as
those of us who no longer live in Boston, but are scattered all over the
Globe.
After writing that case study, I started thinking about the best buyers for the Boston Globe. In my blog post, "Who Should Buy the Boston Globe?",
all of my top candidates were local and passionate about Boston culture
and would be equally passionate about preserving and amplifying the
quality of the Globe's journalism. John Henry, the owner of the Boston
Red Sox, was one of my top choices back in April. I'm SO glad that he
stepped up to the plate. I believe this is both an emotional and a sound
economic investment.
Today's metropolitan newspapers have a real challenge in finding a
business model that keeps them profitable. But the Globe's current
editorial team and local managers have shown themselves to be truly
innovative, scrappy, and hard-working. They are an amazing team. And now
they'll be run by an executive team that knows how to nurture talent.
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