I love the new Amazon Fire. I’ve already pre-ordered mine. What appeals to me about the prospect of using the new Fire is the fact that I’ll be able to read in color as well as black and white. I’ll be able to enjoy a huge number of e-books at my fingertips directly from Amazon, and enjoy movies and TV shows as well. I’ll be able to read in bed without turning on the light. And, it’s lightweight and small enough that I can balance it in one hand and it won’t add much weight to my travelling gear. I also feel a loyalty to Amazon and a desire to buy directly from Amazon because they make my life convenient and easy. I’m a loyal Amazon customer and an Amazon Prime member. I’m obviously the perfect target customer for Amazon. Will I ditch my iPad? No. Will I switch much of my leisure activity to my Amazon Fire? Possibly. The Real Battlefield: Easy to Consume Digital Media
I also own an iPad and I have the Kindle app on my iPad. Right now, I tend to read on the iPad more than I do on my older Kindle, because the brightness of the iPad display makes it easy to read in bed without having the light on. I also use my iPad primarily to watch TV shows and movies; not for work.
But what I love about the Amazon Fire/Apple iPad duo is that they both offer great experiences. And, what makes those experiences great isn’t just the high res displays and the full color; it’s the ease with which I can find and download any media I choose to consume in a few seconds. Both Amazon and Apple excel in understanding and offering immediate gratification. When I have a few minutes to unwind, I want to dive into that alternate reality quickly—to lose myself in someone else’s story, to be uplifted and entertained. Both companies excel in providing a full wrap-around customer experience—easy to sample, quick to download and run locally—one-click purchasing and backed up in the cloud. (Well, in Apple’s case, soon to be backed up in the cloud).
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