NBC Consumer Content -- Where is it Going??

Cameron Death (pronounced deeth), VP Digital Content, NBC Universal at Forrester conference.

How consumer attitudes towards TV have changed.. primetime networks crossed with cable networks in 2002/2003.. in terms of marketshare... So major networks have increased their cable share. We're an industry that has had to shift to make changes in terms of consumer viewing habits.

DVRs is one of the most fundamental shifts.. 34% of people who watch The Office do so in a time-shifted mode. So we're doing a lot of stuff to keep viewers and consumers engaged throughout the time-shifted experience.

Showed same Broadband and Internet chart.. Video online is now a reality. The pipe is wide open. If you look at the growth of YouTube.. 28 billion minutes spent last year 90% growth; 300 million users.

Since adoption rates (new technology coming up to 50% adoption) is happening faster and faster, so we as content providers have to up our rates of delivering content on all platforms. Multiple screens going at the same time, e.g. watching tv, surfing online, IM'ing with friends, etc.