Outside Innovation: RIM (Playbook)

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What is Outside Innovation?
It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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LEAD USERS
Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
LEAD CUSTOMERS
I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
LEAD CUSTOMERS AND LEAD USERS
We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
HOW DO YOU WIN IN INNOVATION?
You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
CUSTOMER CO-DESIGN
In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.

January 13, 2011

Mobile Web and Video Clog the Internet; Tablet Glut

A Few 2011 Predictions
By Andrew M. Seybold

THE EASY PREDICTIONS FIRST:

Net Neutrality:

Ends up in the courts and the FCC's recent action on Net Neutrality is overturned.

The new Congress threatens to withhold funds from the FCC if they try to put Net Neutrality back on the agenda.

Tablets:

2011 sees the introduction of over 50 new tablets, including 2 new iPads. There will be 35 shown at CES alone. But, by the end of the year, the field of competitors is cut in half because of lackluster sales of many of these tablets.

New tablets start the process of technology creep. Several start offering hard drives, cutting the battery life, and more features are added by others to try and out do their competitors. The definition of a tablet gets blurred.

The end of year winners are: Apple, RIM (Playbook), Samsung, and Motorola.

The Windows-based tablets are not well received and flounder early on.

Continue reading "Mobile Web and Video Clog the Internet; Tablet Glut" »

Posted by Patty Seybold on January 13, 2011 in Apple, Clearwire, Motorola, Net Neutrality, RIM (Playbook), Samsung, Sprint | Permalink | Comments (0) | TrackBack (0)

Outside Innovation

New ways to engage customers in co-designing your company's future - a weblog to complement the book, Outside Innovation, by Patty Seybold

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RIM (Playbook)

January 13, 2011

Mobile Web and Video Clog the Internet; Tablet Glut

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