Over the past few months, there have been a number of notable service quality incidents and security breaches of online services, including Sony’s PlayStation network, Amazon’s cloud service, Dropbox’s storage in the cloud, and countless others. The bar talk around “cloud” computing and online services would have you think that businesses and consumers are shying away from using hosted services, using Software as a Service (SaaS) applications, from storing their data “in the cloud,” or from migrating some or all of their computing infrastructure to virtual machines hosted by cloud service providers. However, there’s actually an uptick in the uptake of cloud computing in all of its various incarnations.
We (consumers and businesses) are using “cloud” services for all of the following kinds of activities:
1. Accessing and downloading media.
2. Accessing and downloading mobile apps.
3. Accessing and running business applications (CRM, hiring, ecommerce, logistics, provisioning, etc.).
4. Collaborating with colleagues, clients, and customers (project management, online communities, email, meeting scheduling).
5. Analyzing large amounts of data.
6. Storing large amounts of data (much of it unstructured, like video, images, text files, etc.).
7. Developing and testing new applications and online services.
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