Outside Innovation: Social Games

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What is Outside Innovation?
It’s when customers lead the design of your business processes, products, services, and business models. It’s when customers roll up their sleeves to co-design their products and your business. It’s when customers attract other customers to build a vital customer-centric ecosystem around your products and services. The good news is that customer-led innovation is one of the most predictably successful innovation processes. The bad news is that many managers and executives don’t yet believe in it. Today, that’s their loss. Ultimately, it may be their downfall.

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LEAD USERS
Eric von Hippel coined the term "lead users" to describe a group of both customers and non-customers who are passionate about getting certain things accomplished. They may not know or care about the products or services you offer. But they do care about their project or need. Lead users have already explored innovative ways to get things done. They're usually willing to share their approaches with others.
LEAD CUSTOMERS
I use the term "lead customers" to describe the small percentage of your current customers who are truly innovative. These may not be your most vocal customers, your most profitable customers, or your largest customers. But they are the customers who care deeply about the way in which your products or services could help them achieve something they care about.
LEAD CUSTOMERS AND LEAD USERS
We’ve spent the last 25 years identifying, interviewing, selecting, and grouping customers together to participate in our Customer Scenario® Mapping sessions. Over the years, we’ve learned how to identify the people who will contribute the most to a customer co-design session. These are the same kinds of people you should be recruiting when you set out to harness customer-led innovation.
HOW DO YOU WIN IN INNOVATION?
You no longer win by having the smartest engineers and scientists; you win by having the smartest customers!
CUSTOMER CO-DESIGN
In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability.

August 17, 2012

Is Amazon the Next Big Social Gaming Platform?

Social games are hot! People of all ages are now playing games with their friends on their mobile devices, on Facebook, and on other social networks. Many people dismiss these games as trivial because they’re designed for casual users. Some of the most popular social games are Farmville and Words with Friends (by Zynga), Texas HoldEm Poker, and the Sims Social (Electronic Arts), among many others.

Amazon Game Studio’s Living Classics

1. Amazon Game Studio’s first social game is Living Classics—a Facebook game based on classic children’s stories. You click on moving objects to earn points and move to the next level.

What all of these games have in common is that you can play them anywhere, on your device(s) of choice, you can often play them online or offline, you can share your progress with friends, and/or you can invite them to join you asynchronously or synchronously.

Continue reading "Is Amazon the Next Big Social Gaming Platform?" »

Posted by Patty Seybold on August 17, 2012 in Amazon, Android, Apple, Cross-Platform, Games, Gaming, Google, iPad, iPhone, Social Games, Social Media, Social Networking, Web-based Tools | Permalink | Comments (0) | TrackBack (0)

Outside Innovation

New ways to engage customers in co-designing your company's future - a weblog to complement the book, Outside Innovation, by Patty Seybold

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August 17, 2012

Is Amazon the Next Big Social Gaming Platform?

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